There is a natural tension in legal practice when you work for a law firm. When you develop relationships and build your brand, are you doing it for yourself? Or for your firm?
Obviously your firm would like you to do it for them, but is that really the best way? On the one hand, you need to fulfill your obligations to your firm. That said, relationship is about people – not logos.
So what’s the solution, how should we balance our need to build personal brand with the efforts that our firms require us to put in to building their brand?
Listen to today’s podcast and find out.