You might have seen it in dispatches, but the other day apparently Freshfields directed all the people who work there to stop using “dear sirs” in their letters.
This is definitely a victory for the masses that should be celebrated by all and sundry as a massive advancement towards gender equality around the world.
Except that it isn’t.
What it is, from both a gender and a drafting perspective, is an indictment on everyone involved. In fact, I’m a little amazed that the announcement wasn’t made together with an abject apology.
Now on the one hand, I consider salutations on letters to be in that category of “can I really care about this more than just a little bit?”. I am not in the category of people who are offended by this beyond finding it mildly stupid. On the other hand, if you’re going to do something, then do it right.
The Gender Issue
Apparently managing partner Chris Pugh said:
I hope it will shed light on other things that we might inadvertently be doing that risk alienating not only people at Freshfields but clients as well
Inadvertently? Like when you have 13% female partners? Is that the kind of inadvertent alienation we’re talking about?
What about the fact that when you change “Dear Sirs” to “Dear Sir or Madam” you’re still putting the male version first?
Except, of course, in the US where you are going to say “Dear Ladies and Gentlemen” as if you are about to commence some kind of oratory.
Beyond that, let’s consider the fact that the associate who brought the issue to the attention of the partners apparently researched 10 IPOs and 81 other firms and corporates to arrive at the conclusion that this was an issue. I’m going to ignore how long that probably took, why she did it, or what was going through her head while she did, and leap to the obvious issue: surely this one was a no-brainer?
Couldn’t this be a simple “yo boss, why is everything dear sirs when we live in a culture that might find that offensive?” and said boss can respond “oh yeah you’re completely right – sorry about that, we’ll get on to it”.
I can only assume that in order to support their decision and make themselves look slightly less bad, they had to find out that a bunch of other people were similarly cave-man like in their approach to legal drafting so that when you made your announcement you could say how deep the issue ran and how you were a leader in your field for making this decision that should have been made
15 75 years ago.
The Drafting Issues
Whatever you use, whether it’s:
- Dear Sirs
- Dear Sir/Madam
- Dear Sirs and Mesdames
- Dear Ladies and Gentlemen
- Dear Gentlemen and Ladies
- Dear Colleagues
- Dear Other Folks
- Dear Losers
- Dear Lawyers
they have a common characteristic: they serve no point.
Here’s a startling revelation – you could remove that kind of meaningless salutation entirely and not change a single thing in the actual meaning of the letter.
Now if you were using a personal salutation like “Dear Bob” or “Dear Mrs Smith” then that might be different – but many firms now use an Attention: Person approach to this in the address block itself, which makes lots of sense.
So while the magic circle catches up with 2006 in its strive towards gender neutral salutations, the rest of us should be considering just abolishing them entirely.
Next, in changing the language how they have they have actually changed the meaning.
The reason “Dear Sirs” exists is because, traditionally, you were writing to the firm rather than to the individual. That’s why it was plural, and it’s also why you started marking things to people’s attention, rather than actually directing the letter to them.
However, “Dear Sir or Madam” does not achieve that goal – you’re now clearly writing to the individual involved rather than the firm, since you’re using the singular of each. That begs the question: if you’re writing to an individual, you probably know who that is. So why not actually address them?
If you don’t at first, then at least later you will – and don’t you think that you might “inadvertently” offend some people once you know who they are if you write to “Dear Sir or Madam”?
The only option to maintain the original purpose of the (redundant) salutation would be to say “Dear Sirs and Mesdames” or “Dear Sirs and Madames” or “Dear Sirs/Mesdames” or some variation.
All of which sound stupid.
What do you think – is Freshfields decision a paragon of gender equality? Are salutations even necessary?