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Wednesday, October 21, 2020

CATEGORY

Marketing and Business Development

How to Have Coffee (stupid, right?)

I struggled with the title to this post, I really did.  Marketing for lawyers is a complex topic so I thought about clever puns,...

How to Talk About What you Do

We all hate it, right?  You are invited to a networking function, and you're introduced to new people.  You know it's coming but you...

Do People Like you? Do you care?

If you've worked in a larger law firm then you've met this person.  They're the person who has been in practice for 45 years,...

All About YOU – Developing your Personal Brand

I can almost guarantee that if you work for a firm of any size, then the logo, colours and branding utilised by it cost...

5 Love Languages for Effective Marketing – you’re kidding, right?

Love me tender, love me true.... OK I admit that "love" is not a word that gets thrown around a lot in my office. In...

Marketing for Lawyers – Are you friendly?

The undervalued characteristic of "friendliness" is one which I feel that many lawyers could spend some time on. I've previously looked at the principle that...

Marketing for Lawyers – Beginnings

Let's face it - marketing for lawyers is a nightmare.  Most lawyers hate marketing, but all of them acknowledge its necessity.  Whether you call...

Marketing for Lawyers – Not about You!

Marketing for lawyers, in particular young lawyers, can be the introduction to a nightmare of epic proportions.  Basically all lawyers acknowledge the necessity of...

Latest news

Should you Just Phone Your Opponent?

Ah yes, the great joy of the litigator: writing unbelievably long-winded letters back and forth for months to set out why your client is...

Or… We Could Just Fire You Instead

Recently I took a bit of a shot at law firms trying to pretend that their COVID-related pay cuts came with associated reduced working...

40% Pay Cut, 140% Full Time Load

It's been fascinating watching law firms react (in advance) to what they believed was going to be the horror story of COVID-19.

How to Make the Most of Your CLE

Attending any kind of continuing legal education can feel like it was largely a waste of time - even if it came with a...

Legal Careers Are Awesome

Recently I mentioned what I thought was a fairly self-evident concept: being a lawyer is actually pretty challenging. If...
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