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Friday, November 27, 2020

CATEGORY

Marketing and Business Development

Why Aren’t Firms Seeing Returns from Social Media?

Yeah you heard me - MOST law firms aren't seen any return on investment from social media. And there are some key reasons why...

Sorry – What You’re Doing isn’t Really Marketing…

A lot of lawyers spend a huge amount of time writing articles.. and tell themselves that they have been "marketing". But is that really...

How to Recommend Someone on LinkedIn

LinkedIn is a powerful tool. The power of LinkedIn is through its ability to connect you with people and engage with them. One fantastic...

3 Things Lawyers Must Fix on their Linkedin Profiles

https://youtu.be/cUKZQQVsnWE LinkedIn Profiles for Lawyers I wanted to talk about your LinkedIn profile and in particular, three common mistakes that lawyers make with their LinkedIn profiles. Frankly, I'm...

Want Connections? You’ve Got to Get Where the People Are

The days where you could simply shout "I'm a lawyer - give me attention" are gone (if they ever existed). There was a time when...

Are you Wasting your Time on Social Media?

I'm sure you've heard it, because I certainly have.  Many senior lawyers are of the view that social media is a complete waste of...

Are Junior Lawyers Wasting Time When they do Marketing Activities?

You need to bill.  Chances are that you need to record around 6 – 8 billable hours each day, every day. In the legal profession...

The Better Alternative to a Marketing Plan

So I recently explained my general disdain for the marketing plan.  While doing so I promised that I would explain my thoughts on the...

Marketing Plans are a Waste of Time… mostly

As you achieve greater seniority in your legal career, more and more the "m" word will start to appear in your day to day...

Using your Best Assets in Networking

If you've got it - flaunt it. Marketing for lawyers takes many forms.  Maybe you're a fan of having coffee with clients.  Maybe for you,...

Networking 101 – What are Other People’s Business Cards Really For?

Despite being a critical skill in any networking for young lawyers, one thing I see younger professionals consistently struggle with is following up on...

6 Ways for Young Lawyers to Build their Networks

There are many things I wish I'd done earlier, and one of them is starting to build my network of contacts. Now, let's make sure...

How to Ensure your next networking function isn’t a waste of time

Lunches, coffees, catch-ups, dinner, drinks, seminars - whatever format it takes, all of these events have networking as a core purpose. They're also not in...

Latest news

Should you Just Phone Your Opponent?

Ah yes, the great joy of the litigator: writing unbelievably long-winded letters back and forth for months to set out why your client is...

Or… We Could Just Fire You Instead

Recently I took a bit of a shot at law firms trying to pretend that their COVID-related pay cuts came with associated reduced working...

40% Pay Cut, 140% Full Time Load

It's been fascinating watching law firms react (in advance) to what they believed was going to be the horror story of COVID-19.

How to Make the Most of Your CLE

Attending any kind of continuing legal education can feel like it was largely a waste of time - even if it came with a...

Legal Careers Are Awesome

Recently I mentioned what I thought was a fairly self-evident concept: being a lawyer is actually pretty challenging. If...
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